Creative Role
Art Director responsible for page layout direction
Background
Brought onto the Patrón team, I was set to the task of illustrating photoshoot plans for each margarita in the running for the 2018 competition and give opportunity for the client to respond to the plans before the shoots.
Cultural cues and lifestyle elements reflective of each bartenders’ city were researched as they reveal the story behind each margarita. Using these findings, a layout was created that activated the space available on the webpage while following the client’s preexisting style.
Research & Visual Cues
